Easter is knocking. Customers have saved enough from tax returns and my clients are working hard to increase the sales volume. And we got a lot of jobs to do.

I am very keen about this subtle changes – something that had been an occasion for candy and kids, is now a big business occasion. Wish, all my clients a great business renewal.

If you haven’t planned your marketing strategy, go ahead and prepare something as soon as you can, time is very expensive and you are running out of it.

This is what I am planning with a client of mine:

The plan: We are organizing a quiz contest for kids. We will print some simple questions in a leaflet and distribute them among different school children in that locality. They will be asked to answer those questions in that leaflet and drop them in a box in the showroom. By the way, that is a kid’s showroom that sells everything a kid will like to have – toys, candy, ice-cream, games, story book. The winner, selected by a lucky draw will be given a big prize (my client is yet to decide on the size) and every participant (those who will come on that day) will be given a surprised gift (it will also be mentioned in the leaflet).

Profit: We expect to get a huge number of target visitors (kids are doorways to parents’ pockets) before and in the occasion. The items in the showroom may allure the kids to buy and on the big day when they will come with their parents, we may expect a good on-spot sale (the ceremony will be organized in an open space inside the showroom).

Lets see what happens.

Filed under: Marketing Tips, Postcard Marketing, Direct Mailing, Marketing Communication