Maintain a balance between image and content

While surfing the net, I came across this post by Mary from Marketing Troubleshooter.
Ok, I am not mentioning her name in this blog because she has suggested American Express to use a postcard instead of publishing and distributing an expansive booklet. Nope, this is not the reason for this post and I […]

Planning Easter

Easter is knocking. Customers have saved enough from tax returns and my clients are working hard to increase the sales volume. And we got a lot of jobs to do.
I am very keen about this subtle changes – something that had been an occasion for candy and kids, is now a big business occasion. Wish, […]

Changing Market

Everybody is now becoming more and more conscious about their return on investment.
And not only their return on investment; they are not even hesitating to walk a few extra yards to win a customer? Do you remember your local ice-cream parlor where they have started adding extra toppings in vibrant colors? Can you remember an […]