On November, last year, I wrote a post titled Frequency of postcard mailing where I said that you must know why you are running the campaign.
“Why are you running this campaign? Do you want to generate new leads (could be clients) or do you want no nurture the existing leads? Or do you want […]
Filed under: Postcard Designing, Postcard Marketing | 7 Comments »
In my last post [Brochure for an antique shop - part 1] I was discussing about designing a brochure for an antique shop where I suggested the lady to print a detailed road map with important locations marked on it.
However I was worried about a few things – why would hotels agree to distribute […]
Filed under: Brochure Advertising, Brochure Designing Tips, Direct Mailing | 3 Comments »
Sorry guys, I had been very busy these days with a new client. She runs an antique shop in a holiday location. She wanted to design some brochures for the visitors.
Her primary idea was to make a gorgeous brochure with some product details – just like an average brochure. Her target audience was mainly […]
Filed under: Brochure Advertising, Brochure Designing Tips, Marketing Communication | 3 Comments »
My friend Eric works as a freelance brochure and postcard designer. He has a great partner who brings him new clients for commission. A lot of his clients want him to deliver the finished product as they do not want to go through the printing hustles. But the problem for Eric is that he doesn’t […]
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Direct mailing strategies are dying for fundraising organization – shows the recent market trends. You can read these two stories A little fundraising rant (by Mark) and I gave at the office (who else but Godin on Mark’s post).
Are you a bit shocked? Don’t worry, even if they are true (don’t take these words […]
Filed under: Marketing Tips, Direct Mailing, Marketing Communication | 4 Comments »
Few posts back (and obviously few days back - lol) I talked about the frequency of postcard mailing.
In that post I wrote “Is postcard advertising the sole medium for your marketing campaign or is it complimentary to other advertisements?” to evaluate different status or situations of direct mail marketing.
This is really an important issue […]
Filed under: Advertising Tips, Marketing Tips, Postcard Designing, Direct Mailing, Marketing Communication | 1 Comment »
They say there are no friends and no foes for politicians – their relationships are driven by circumstances and needs (of whatever kind).
What about business establishments?
Do they have any friends or foes? I agree, they have some ethics (better say business ethics) and associations that change over time and live like a Phoenix.
I had […]
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I was wondering a lot ever since I read about the e-brochure – what if I could send my shop along with the postcard to each one in my mailing list!!
I was wondering if I could open a shop next to everyone’s door! I could save everyone’s time and money. But anyways, it is not […]
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What is a Brochure?
A piece of paper with detailed or not so detailed product information that is sent to prospective clients via postal service or hand to hand. Isn’t it?
Perhaps it is time we should rethink about the whole concept.
AFIT has come up with an e-brochure to provide a more High-Tech refined look [PDF File]. […]
Filed under: Brochure Advertising, Brochure Designing Tips | 1 Comment »
Hello Everyone – first thing first – Happy new year. So, how hard did you party?
I took a vacation for a few days and went to my country house with friends and family. Apart from that I also took a temporary leave from blogging. Hope you missed me (Lol).
Now I am back to my workstation […]
Filed under: Advertising Tips, Marketing Communication | No Comments »
