Posted on December 24th, 2007 by Kevin
Ogilvy’s study suggests that color advertisement can fetch you 30% better readership in a newspaper then a black and white advertisement.
30% is obviously quit a big number in comparison to the extra amount spent to make your advertisement colorful. But is it a good suggestion to apply when you are going for postcard or flyer […]
Filed under: Advertising Tips, Marketing Communication | 1 Comment »
Posted on December 22nd, 2007 by Kevin
In my last post “Postcard marketing loophole”, I was talking about a loophole that exists or existed in that company’s campaigning history.
Why?
Few months back, we got a new client who had a very simple requirement to publish some postcards. He had some great offers (big discounts on household materials) for his local market. We planned […]
Filed under: Postcard Marketing, Direct Mailing, Marketing Communication | 1 Comment »
Posted on December 21st, 2007 by Kevin
What makes a successful direct mailing campaign - information or presentation?
There are a lot of debates on the issue. Some would say that the information sells the product or some would say that presentation makes it perfect. You would also find a lot of people like me who would say that both content (information) and […]
Filed under: Advertising Tips, Postcard Designing, Postcard Marketing, Direct Mailing, Marketing Communication | 1 Comment »
Posted on December 19th, 2007 by Kevin
Now I have got good news for postcard marketers. Pitney Bowes survey shows that “people enjoy their mail and do not want to stop receiving it”.
This finding establishes our age old saying that postcard or other direct mail marketing tools are still effective. And the best thing is that people are ready to respond to […]
Filed under: Advertising Tips, Direct Mailing, Marketing Communication | No Comments »
Posted on December 10th, 2007 by Kevin
In my last post I made a suggestion that, you may use testimonials from local people to popularize your business or product. I would like to add something more to the whole thing – add their images beside the comment.
Why?
It would feel more authentic and may open a new node (the person in the […]
Filed under: Advertising Tips, Postcard Designing, Postcard Marketing, Marketing Communication | No Comments »
Posted on December 9th, 2007 by Kevin
Word of mouth is perhaps the most powerful promotional tool and if you have it in your favor, you can expect better business. A lot of business owners understand it but only a few of them take the initiative to make people talk about it.
However, a lot of people say that, one cannot instigate this […]
Filed under: Advertising Tips, Postcard Marketing | 1 Comment »
Posted on December 6th, 2007 by Kevin
I have always been a fan of Philippe Starck – his ideas, his works etc. So when I got that chance to share something from him with you, I could not resist myself. So take a look at the video here.
If you do not have speakers, you can read the transcript here. What could be […]
Filed under: Marketing Communication | No Comments »
Posted on December 4th, 2007 by Kevin
The season is closing by – the fun time is knocking at the doors. A lot of business houses are trying to reap the maximum possible benefit from this season. All the shops are getting themselves ready for the big event – Christmas and New Year.
And all the printing houses are getting too busy. Most […]
Filed under: Brochure Designing Tips | No Comments »
