Posted on November 22nd, 2007 by Kevin
This is not very common among postcard marketers and this can easily set your postcard a class apart.
By the way, this might not be applicable to any business owners. I would never recommend you to cross general association for a creative idea.
For example, let’s think that Mr. James runs a Departmental store and on New […]
Filed under: Advertising Tips, Postcard Designing, Postcard Marketing | No Comments »
Posted on November 17th, 2007 by Kevin
Ok, what if I use my hand and a pen to write down the name and address of people in the mailing list rather than sending them printed postcards or envelops!
How long would the whole process take? Obviously, it depends on the length of your mailing list. I do not believe in mass mailing […]
Filed under: Advertising Tips, Marketing Tips, Postcard Marketing, Direct Mailing, Marketing Communication | No Comments »
Posted on November 12th, 2007 by Kevin
Take a look at this interview of H. Thomas Bryant [see the image – courtesy NY Times], chief executive of Tempur-Pedic International on The New York Times. Ok, this company holds 10% share of the mattress market in US, based on dollars, but only a 2.2% share of units sold.
I will put some excerpts […]
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Posted on November 11th, 2007 by Kevin
People have a very common misconception about advertising (there are a lot of them lol). A lot of advertisers believe that advertisements sell their product and a lot of people think that advertisements are unnecessary expenses.
Both of the groups are wrong. They are deviated from the basic logic behind advertising.
What is the basic […]
Filed under: Advertising Tips | 3 Comments »
Posted on November 8th, 2007 by Kevin
Brochures are best used as the quickest communication medium; like introducing some products to the users or leads. However in both the cases the message or content should be differently crafted.
Why?
Simply because one person is already won (the user) and the other is waiting to be won (the prospect). Another reason is that there need […]
Filed under: Brochure Advertising | 2 Comments »
Posted on November 4th, 2007 by Kevin
In my last post I was discussing about the negative effects of overdoing the postcard marketing. And I know that you are looking forward to find out some solutions.
Sorry guys, I can’t offer you any solution.
Why!
Simply because there can not be any readymade solution for any and all business. As I always said, every […]
Filed under: Advertising Tips, Marketing Tips, Postcard Marketing, Marketing Communication | 4 Comments »
Posted on November 3rd, 2007 by Kevin
I often come across questions like what would be the best frequency of mailing postcards; some would say that they sent postcards twice or thrice a week for three consecutive months for no profit.
Some of postcard advertisers precisely commented that the whole exercise was a mere wastage of time and money.
Why?
If you use […]
Filed under: Marketing Tips, Postcard Marketing, Marketing Communication | 2 Comments »
Posted on November 2nd, 2007 by Kevin
I got a smart nephew – he is cool and handsome (girls beware – soon he will take your breaths away). It was raining outside and he came to me to listen to a story. I couldn’t remember any from my childhood and I just went on weaving a story. After sometime one of his […]
Filed under: Advertising Tips, Direct Mailing | No Comments »
