Posted on October 31st, 2007 by Kevin
Those were some abrupt but interesting questions that follow each other in a typical format. One question carries you forward to another one. It is not that I told all those things to my friend – they came to my mind long after that discussion. And I spent long evenings thinking about them.
But one thing […]
Filed under: Advertising Tips, Marketing Tips, Direct Mailing, Marketing Communication | 1 Comment »
Posted on October 29th, 2007 by Kevin
Should direct marketing postcards always contain some offers? Is it mandatory?
A few months back a friend of mine, who had just started a new business, asked me these two apparently simple questions. I said yes and I said no too.
Why?
Now, it all depends on how you define an offer. And your “definition of offer” […]
Filed under: Marketing Tips, Postcard Marketing, Direct Mailing, Marketing Communication | No Comments »
Posted on October 27th, 2007 by Kevin
If you have money you can take risk in your advertisement spree. But small business houses almost always run short of enough money to spend even on advertisement, live alone experiments. They want to see concrete results – growth in sales volume. They hardly bother about establishing a brand name.
To a high extent, this […]
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Posted on October 26th, 2007 by Kevin
What is the best way to measure your Return on Advertisement investment?
Is there any easy way out but asking the customer straight and simple? This is one of the very common practices for smart small business owners.
But is there really any other way for small business owners who do not have enough manpower […]
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Posted on October 24th, 2007 by Kevin
For some unknown reason, I am always very interested in brochure designing. It always seems to me that we are yet to explore all the potentials of using brochures as an effective marketing tool.
Good brochure designing is not simply about giving more content – like al other communication medium, placement of the content […]
Filed under: Brochure Designing Tips, Marketing Communication | No Comments »
Posted on October 22nd, 2007 by Kevin
There may be hundreds of reasons to add postcards in your marketing tool list. But one thing can be said for sure that you cannot afford to ignore such a strong and cheap direct communication medium.
Here are my picks on why you should include Postcards in your marketing communication toolkit:
Better ROI compared to […]
Filed under: Postcard Marketing, Marketing Communication | 4 Comments »
Posted on October 15th, 2007 by Kevin
Sending postcards is a great advertising option, but if you do not take proper care of the content, it may harm your reputation and business at the same time.
How?
Some days back, my friend Rizz told me how she was chatted by a postcard that did not hold up to the promise. And I am […]
Filed under: Marketing Tips, Marketing Communication | No Comments »
Posted on October 14th, 2007 by Kevin
Postcards are in news again:
“A wheelbarrow full of postcards from Mainers who oppose the sale of Verizon’s land lines to FairPoint Communications Inc. was delivered Tuesday to Gov. John Baldacci as state regulators prepared for their third public hearing on the proposal.” - GLENN ADAMS - The Associated Press.
Now what is so great about […]
Filed under: Postcard Marketing | No Comments »
Posted on October 11th, 2007 by Kevin
This is a common dilemma among new comers whether or not to use some existing postcard design to run a successful campaign. Most of them want a different design – and I pass a tough time in telling people that what looks different may not prove successful.
Where is the problem?
People do not understand design […]
Filed under: Postcard Designing, Postcard Marketing | 1 Comment »
Posted on October 9th, 2007 by Kevin
How a postcard is different from other mails?
The answer is simple. In case of postcards you do not need to open envelop to see its content.
Now, does it provide positive result to your campaign?
Nothing can be said for sure – it all depends on the complete presentation. If your card is attractive and […]
Filed under: Postcard Marketing | 1 Comment »
