http://www.directmailmarketinghelp.com Direct Mailing Weblog Fri, 21 Mar 2008 19:42:09 +0000 http://backend.userland.com/rss092 en While surfing the net, I came across this post by Mary from Marketing Troubleshooter. Ok, I am not mentioning her name in this blog because she has suggested American Express to use a postcard instead of publishing and distributing an expansive booklet. Nope, this is not the reason ... http://www.directmailmarketinghelp.com/?p=96 Easter is knocking. Customers have saved enough from tax returns and my clients are working hard to increase the sales volume. And we got a lot of jobs to do. I am very keen about this subtle changes – something that had been an occasion for candy and kids, is now ... http://www.directmailmarketinghelp.com/?p=94 Everybody is now becoming more and more conscious about their return on investment. And not only their return on investment; they are not even hesitating to walk a few extra yards to win a customer? Do you remember your local ice-cream parlor where they have started adding extra toppings in vibrant ... http://www.directmailmarketinghelp.com/?p=91 Hello Everyone. Sorry for such an unwanted break. I was very ill and doctor prescribed me complete bed rest. And my wife took the laptop away. (Lol. I also needed a break.) Now I am fit and fine and back to blogging with my everyday job. In my last post (Why do ... http://www.directmailmarketinghelp.com/?p=90 On November, last year, I wrote a post titled Frequency of postcard mailing where I said that you must know why you are running the campaign. “Why are you running this campaign? Do you want to generate new leads (could be clients) or do you want no nurture the existing ... http://www.directmailmarketinghelp.com/?p=88 In my last post [Brochure for an antique shop - part 1] I was discussing about designing a brochure for an antique shop where I suggested the lady to print a detailed road map with important locations marked on it. However I was worried about a few things – why ... http://www.directmailmarketinghelp.com/?p=85 Sorry guys, I had been very busy these days with a new client. She runs an antique shop in a holiday location. She wanted to design some brochures for the visitors. Her primary idea was to make a gorgeous brochure with some product details – just like an average brochure. ... http://www.directmailmarketinghelp.com/?p=84 My friend Eric works as a freelance brochure and postcard designer. He has a great partner who brings him new clients for commission. A lot of his clients want him to deliver the finished product as they do not want to go through the printing hustles. But the problem for ... http://www.directmailmarketinghelp.com/?p=81 Direct mailing strategies are dying for fundraising organization – shows the recent market trends. You can read these two stories A little fundraising rant (by Mark) and I gave at the office (who else but Godin on Mark’s post). Are you a bit shocked? Don’t worry, even if they are ... http://www.directmailmarketinghelp.com/?p=80 Few posts back (and obviously few days back - lol) I talked about the frequency of postcard mailing. In that post I wrote “Is postcard advertising the sole medium for your marketing campaign or is it complimentary to other advertisements?” to evaluate different status or situations of direct mail marketing. This ... http://www.directmailmarketinghelp.com/?p=78