Posted on February 23rd, 2008 by Kevin
Hello Everyone.
Sorry for such an unwanted break. I was very ill and doctor prescribed me complete bed rest. And my wife took the laptop away. (Lol. I also needed a break.) Now I am fit and fine and back to blogging with my everyday job.
In my last post (Why do you want to run a […]
Filed under: Brochure Advertising, Advertising Tips, Brochure Designing Tips | 8 Comments »
Posted on January 8th, 2008 by Kevin
Few posts back (and obviously few days back - lol) I talked about the frequency of postcard mailing.
In that post I wrote “Is postcard advertising the sole medium for your marketing campaign or is it complimentary to other advertisements?” to evaluate different status or situations of direct mail marketing.
This is really an important issue […]
Filed under: Advertising Tips, Marketing Tips, Postcard Designing, Direct Mailing, Marketing Communication | 1 Comment »
Posted on January 3rd, 2008 by Kevin
I was wondering a lot ever since I read about the e-brochure – what if I could send my shop along with the postcard to each one in my mailing list!!
I was wondering if I could open a shop next to everyone’s door! I could save everyone’s time and money. But anyways, it is not […]
Filed under: Advertising Tips, Marketing Tips, Marketing Communication | No Comments »
Posted on January 1st, 2008 by Kevin
Hello Everyone – first thing first – Happy new year. So, how hard did you party?
I took a vacation for a few days and went to my country house with friends and family. Apart from that I also took a temporary leave from blogging. Hope you missed me (Lol).
Now I am back to my workstation […]
Filed under: Advertising Tips, Marketing Communication | No Comments »
Posted on December 24th, 2007 by Kevin
Ogilvy’s study suggests that color advertisement can fetch you 30% better readership in a newspaper then a black and white advertisement.
30% is obviously quit a big number in comparison to the extra amount spent to make your advertisement colorful. But is it a good suggestion to apply when you are going for postcard or flyer […]
Filed under: Advertising Tips, Marketing Communication | 1 Comment »
Posted on December 21st, 2007 by Kevin
What makes a successful direct mailing campaign - information or presentation?
There are a lot of debates on the issue. Some would say that the information sells the product or some would say that presentation makes it perfect. You would also find a lot of people like me who would say that both content (information) and […]
Filed under: Advertising Tips, Postcard Designing, Postcard Marketing, Direct Mailing, Marketing Communication | 1 Comment »
Posted on December 19th, 2007 by Kevin
Now I have got good news for postcard marketers. Pitney Bowes survey shows that “people enjoy their mail and do not want to stop receiving it”.
This finding establishes our age old saying that postcard or other direct mail marketing tools are still effective. And the best thing is that people are ready to respond to […]
Filed under: Advertising Tips, Direct Mailing, Marketing Communication | No Comments »
Posted on December 10th, 2007 by Kevin
In my last post I made a suggestion that, you may use testimonials from local people to popularize your business or product. I would like to add something more to the whole thing – add their images beside the comment.
Why?
It would feel more authentic and may open a new node (the person in the […]
Filed under: Advertising Tips, Postcard Designing, Postcard Marketing, Marketing Communication | No Comments »
Posted on December 9th, 2007 by Kevin
Word of mouth is perhaps the most powerful promotional tool and if you have it in your favor, you can expect better business. A lot of business owners understand it but only a few of them take the initiative to make people talk about it.
However, a lot of people say that, one cannot instigate this […]
Filed under: Advertising Tips, Postcard Marketing | 1 Comment »
Posted on November 22nd, 2007 by Kevin
This is not very common among postcard marketers and this can easily set your postcard a class apart.
By the way, this might not be applicable to any business owners. I would never recommend you to cross general association for a creative idea.
For example, let’s think that Mr. James runs a Departmental store and on New […]
Filed under: Advertising Tips, Postcard Designing, Postcard Marketing | No Comments »
