Posted on March 20th, 2008 by Kevin
While surfing the net, I came across this post by Mary from Marketing Troubleshooter.
Ok, I am not mentioning her name in this blog because she has suggested American Express to use a postcard instead of publishing and distributing an expansive booklet. Nope, this is not the reason for this post and I […]
Filed under: Marketing Tips, Direct Mailing, Marketing Communication | 1 Comment »
Posted on March 19th, 2008 by Kevin
Easter is knocking. Customers have saved enough from tax returns and my clients are working hard to increase the sales volume. And we got a lot of jobs to do.
I am very keen about this subtle changes – something that had been an occasion for candy and kids, is now a big business occasion. Wish, […]
Filed under: Marketing Tips, Postcard Marketing, Direct Mailing, Marketing Communication | 2 Comments »
Posted on January 9th, 2008 by Kevin
Direct mailing strategies are dying for fundraising organization – shows the recent market trends. You can read these two stories A little fundraising rant (by Mark) and I gave at the office (who else but Godin on Mark’s post).
Are you a bit shocked? Don’t worry, even if they are true (don’t take these words […]
Filed under: Marketing Tips, Direct Mailing, Marketing Communication | 4 Comments »
Posted on January 8th, 2008 by Kevin
Few posts back (and obviously few days back - lol) I talked about the frequency of postcard mailing.
In that post I wrote “Is postcard advertising the sole medium for your marketing campaign or is it complimentary to other advertisements?” to evaluate different status or situations of direct mail marketing.
This is really an important issue […]
Filed under: Advertising Tips, Marketing Tips, Postcard Designing, Direct Mailing, Marketing Communication | 1 Comment »
Posted on January 4th, 2008 by Kevin
They say there are no friends and no foes for politicians – their relationships are driven by circumstances and needs (of whatever kind).
What about business establishments?
Do they have any friends or foes? I agree, they have some ethics (better say business ethics) and associations that change over time and live like a Phoenix.
I had […]
Filed under: Marketing Tips, Marketing Communication | No Comments »
Posted on January 3rd, 2008 by Kevin
I was wondering a lot ever since I read about the e-brochure – what if I could send my shop along with the postcard to each one in my mailing list!!
I was wondering if I could open a shop next to everyone’s door! I could save everyone’s time and money. But anyways, it is not […]
Filed under: Advertising Tips, Marketing Tips, Marketing Communication | No Comments »
Posted on November 17th, 2007 by Kevin
Ok, what if I use my hand and a pen to write down the name and address of people in the mailing list rather than sending them printed postcards or envelops!
How long would the whole process take? Obviously, it depends on the length of your mailing list. I do not believe in mass mailing […]
Filed under: Advertising Tips, Marketing Tips, Postcard Marketing, Direct Mailing, Marketing Communication | No Comments »
Posted on November 12th, 2007 by Kevin
Take a look at this interview of H. Thomas Bryant [see the image – courtesy NY Times], chief executive of Tempur-Pedic International on The New York Times. Ok, this company holds 10% share of the mattress market in US, based on dollars, but only a 2.2% share of units sold.
I will put some excerpts […]
Filed under: Advertising Tips, Marketing Tips, Marketing Communication | No Comments »
Posted on November 4th, 2007 by Kevin
In my last post I was discussing about the negative effects of overdoing the postcard marketing. And I know that you are looking forward to find out some solutions.
Sorry guys, I can’t offer you any solution.
Why!
Simply because there can not be any readymade solution for any and all business. As I always said, every […]
Filed under: Advertising Tips, Marketing Tips, Postcard Marketing, Marketing Communication | 4 Comments »
Posted on November 3rd, 2007 by Kevin
I often come across questions like what would be the best frequency of mailing postcards; some would say that they sent postcards twice or thrice a week for three consecutive months for no profit.
Some of postcard advertisers precisely commented that the whole exercise was a mere wastage of time and money.
Why?
If you use […]
Filed under: Marketing Tips, Postcard Marketing, Marketing Communication | 2 Comments »
