On November, last year, I wrote a post titled Frequency of postcard mailing where I said that you must know why you are running the campaign.
“Why are you running this campaign? Do you want to generate new leads (could be clients) or do you want no nurture the existing leads? Or do you want […]
Filed under: Postcard Designing, Postcard Marketing | 7 Comments »
Few posts back (and obviously few days back - lol) I talked about the frequency of postcard mailing.
In that post I wrote “Is postcard advertising the sole medium for your marketing campaign or is it complimentary to other advertisements?” to evaluate different status or situations of direct mail marketing.
This is really an important issue […]
Filed under: Advertising Tips, Marketing Tips, Postcard Designing, Direct Mailing, Marketing Communication | 1 Comment »
What makes a successful direct mailing campaign - information or presentation?
There are a lot of debates on the issue. Some would say that the information sells the product or some would say that presentation makes it perfect. You would also find a lot of people like me who would say that both content (information) and […]
Filed under: Advertising Tips, Postcard Designing, Postcard Marketing, Direct Mailing, Marketing Communication | 1 Comment »
In my last post I made a suggestion that, you may use testimonials from local people to popularize your business or product. I would like to add something more to the whole thing – add their images beside the comment.
Why?
It would feel more authentic and may open a new node (the person in the […]
Filed under: Advertising Tips, Postcard Designing, Postcard Marketing, Marketing Communication | No Comments »
This is not very common among postcard marketers and this can easily set your postcard a class apart.
By the way, this might not be applicable to any business owners. I would never recommend you to cross general association for a creative idea.
For example, let’s think that Mr. James runs a Departmental store and on New […]
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This is a common dilemma among new comers whether or not to use some existing postcard design to run a successful campaign. Most of them want a different design – and I pass a tough time in telling people that what looks different may not prove successful.
Where is the problem?
People do not understand design […]
Filed under: Postcard Designing, Postcard Marketing | 1 Comment »
