Easter is knocking. Customers have saved enough from tax returns and my clients are working hard to increase the sales volume. And we got a lot of jobs to do.
I am very keen about this subtle changes – something that had been an occasion for candy and kids, is now a big business occasion. Wish, […]
Filed under: Marketing Tips, Postcard Marketing, Direct Mailing, Marketing Communication | 2 Comments »
On November, last year, I wrote a post titled Frequency of postcard mailing where I said that you must know why you are running the campaign.
“Why are you running this campaign? Do you want to generate new leads (could be clients) or do you want no nurture the existing leads? Or do you want […]
Filed under: Postcard Designing, Postcard Marketing | 7 Comments »
In my last post “Postcard marketing loophole”, I was talking about a loophole that exists or existed in that company’s campaigning history.
Why?
Few months back, we got a new client who had a very simple requirement to publish some postcards. He had some great offers (big discounts on household materials) for his local market. We planned […]
Filed under: Postcard Marketing, Direct Mailing, Marketing Communication | 1 Comment »
What makes a successful direct mailing campaign - information or presentation?
There are a lot of debates on the issue. Some would say that the information sells the product or some would say that presentation makes it perfect. You would also find a lot of people like me who would say that both content (information) and […]
Filed under: Advertising Tips, Postcard Designing, Postcard Marketing, Direct Mailing, Marketing Communication | 1 Comment »
In my last post I made a suggestion that, you may use testimonials from local people to popularize your business or product. I would like to add something more to the whole thing – add their images beside the comment.
Why?
It would feel more authentic and may open a new node (the person in the […]
Filed under: Advertising Tips, Postcard Designing, Postcard Marketing, Marketing Communication | No Comments »
Word of mouth is perhaps the most powerful promotional tool and if you have it in your favor, you can expect better business. A lot of business owners understand it but only a few of them take the initiative to make people talk about it.
However, a lot of people say that, one cannot instigate this […]
Filed under: Advertising Tips, Postcard Marketing | 1 Comment »
This is not very common among postcard marketers and this can easily set your postcard a class apart.
By the way, this might not be applicable to any business owners. I would never recommend you to cross general association for a creative idea.
For example, let’s think that Mr. James runs a Departmental store and on New […]
Filed under: Advertising Tips, Postcard Designing, Postcard Marketing | No Comments »
Ok, what if I use my hand and a pen to write down the name and address of people in the mailing list rather than sending them printed postcards or envelops!
How long would the whole process take? Obviously, it depends on the length of your mailing list. I do not believe in mass mailing […]
Filed under: Advertising Tips, Marketing Tips, Postcard Marketing, Direct Mailing, Marketing Communication | No Comments »
In my last post I was discussing about the negative effects of overdoing the postcard marketing. And I know that you are looking forward to find out some solutions.
Sorry guys, I can’t offer you any solution.
Why!
Simply because there can not be any readymade solution for any and all business. As I always said, every […]
Filed under: Advertising Tips, Marketing Tips, Postcard Marketing, Marketing Communication | 4 Comments »
I often come across questions like what would be the best frequency of mailing postcards; some would say that they sent postcards twice or thrice a week for three consecutive months for no profit.
Some of postcard advertisers precisely commented that the whole exercise was a mere wastage of time and money.
Why?
If you use […]
Filed under: Marketing Tips, Postcard Marketing, Marketing Communication | 2 Comments »
