Posted on March 20th, 2008 by Kevin
While surfing the net, I came across this post by Mary from Marketing Troubleshooter.
Ok, I am not mentioning her name in this blog because she has suggested American Express to use a postcard instead of publishing and distributing an expansive booklet. Nope, this is not the reason for this post and I […]
Filed under: Marketing Tips, Direct Mailing, Marketing Communication | 1 Comment »
Posted on March 19th, 2008 by Kevin
Easter is knocking. Customers have saved enough from tax returns and my clients are working hard to increase the sales volume. And we got a lot of jobs to do.
I am very keen about this subtle changes – something that had been an occasion for candy and kids, is now a big business occasion. Wish, […]
Filed under: Marketing Tips, Postcard Marketing, Direct Mailing, Marketing Communication | 2 Comments »
Posted on January 19th, 2008 by Kevin
In my last post [Brochure for an antique shop - part 1] I was discussing about designing a brochure for an antique shop where I suggested the lady to print a detailed road map with important locations marked on it.
However I was worried about a few things – why would hotels agree to distribute […]
Filed under: Brochure Advertising, Brochure Designing Tips, Direct Mailing | 3 Comments »
Posted on January 9th, 2008 by Kevin
Direct mailing strategies are dying for fundraising organization – shows the recent market trends. You can read these two stories A little fundraising rant (by Mark) and I gave at the office (who else but Godin on Mark’s post).
Are you a bit shocked? Don’t worry, even if they are true (don’t take these words […]
Filed under: Marketing Tips, Direct Mailing, Marketing Communication | 4 Comments »
Posted on January 8th, 2008 by Kevin
Few posts back (and obviously few days back - lol) I talked about the frequency of postcard mailing.
In that post I wrote “Is postcard advertising the sole medium for your marketing campaign or is it complimentary to other advertisements?” to evaluate different status or situations of direct mail marketing.
This is really an important issue […]
Filed under: Advertising Tips, Marketing Tips, Postcard Designing, Direct Mailing, Marketing Communication | 1 Comment »
Posted on December 22nd, 2007 by Kevin
In my last post “Postcard marketing loophole”, I was talking about a loophole that exists or existed in that company’s campaigning history.
Why?
Few months back, we got a new client who had a very simple requirement to publish some postcards. He had some great offers (big discounts on household materials) for his local market. We planned […]
Filed under: Postcard Marketing, Direct Mailing, Marketing Communication | 1 Comment »
Posted on December 21st, 2007 by Kevin
What makes a successful direct mailing campaign - information or presentation?
There are a lot of debates on the issue. Some would say that the information sells the product or some would say that presentation makes it perfect. You would also find a lot of people like me who would say that both content (information) and […]
Filed under: Advertising Tips, Postcard Designing, Postcard Marketing, Direct Mailing, Marketing Communication | 1 Comment »
Posted on December 19th, 2007 by Kevin
Now I have got good news for postcard marketers. Pitney Bowes survey shows that “people enjoy their mail and do not want to stop receiving it”.
This finding establishes our age old saying that postcard or other direct mail marketing tools are still effective. And the best thing is that people are ready to respond to […]
Filed under: Advertising Tips, Direct Mailing, Marketing Communication | No Comments »
Posted on November 17th, 2007 by Kevin
Ok, what if I use my hand and a pen to write down the name and address of people in the mailing list rather than sending them printed postcards or envelops!
How long would the whole process take? Obviously, it depends on the length of your mailing list. I do not believe in mass mailing […]
Filed under: Advertising Tips, Marketing Tips, Postcard Marketing, Direct Mailing, Marketing Communication | No Comments »
Posted on November 2nd, 2007 by Kevin
I got a smart nephew – he is cool and handsome (girls beware – soon he will take your breaths away). It was raining outside and he came to me to listen to a story. I couldn’t remember any from my childhood and I just went on weaving a story. After sometime one of his […]
Filed under: Advertising Tips, Direct Mailing | No Comments »
