Posted on March 20th, 2008 by Kevin
While surfing the net, I came across this post by Mary from Marketing Troubleshooter.
Ok, I am not mentioning her name in this blog because she has suggested American Express to use a postcard instead of publishing and distributing an expansive booklet. Nope, this is not the reason for this post and I […]
Filed under: Marketing Tips, Direct Mailing, Marketing Communication | 1 Comment »
Posted on March 19th, 2008 by Kevin
Easter is knocking. Customers have saved enough from tax returns and my clients are working hard to increase the sales volume. And we got a lot of jobs to do.
I am very keen about this subtle changes – something that had been an occasion for candy and kids, is now a big business occasion. Wish, […]
Filed under: Marketing Tips, Postcard Marketing, Direct Mailing, Marketing Communication | 2 Comments »
Posted on March 18th, 2008 by Kevin
Everybody is now becoming more and more conscious about their return on investment.
And not only their return on investment; they are not even hesitating to walk a few extra yards to win a customer? Do you remember your local ice-cream parlor where they have started adding extra toppings in vibrant colors? Can you remember an […]
Filed under: Brochure Advertising, Marketing Communication | 13 Comments »
Posted on January 18th, 2008 by Kevin
Sorry guys, I had been very busy these days with a new client. She runs an antique shop in a holiday location. She wanted to design some brochures for the visitors.
Her primary idea was to make a gorgeous brochure with some product details – just like an average brochure. Her target audience was mainly […]
Filed under: Brochure Advertising, Brochure Designing Tips, Marketing Communication | 3 Comments »
Posted on January 9th, 2008 by Kevin
Direct mailing strategies are dying for fundraising organization – shows the recent market trends. You can read these two stories A little fundraising rant (by Mark) and I gave at the office (who else but Godin on Mark’s post).
Are you a bit shocked? Don’t worry, even if they are true (don’t take these words […]
Filed under: Marketing Tips, Direct Mailing, Marketing Communication | 4 Comments »
Posted on January 8th, 2008 by Kevin
Few posts back (and obviously few days back - lol) I talked about the frequency of postcard mailing.
In that post I wrote “Is postcard advertising the sole medium for your marketing campaign or is it complimentary to other advertisements?” to evaluate different status or situations of direct mail marketing.
This is really an important issue […]
Filed under: Advertising Tips, Marketing Tips, Postcard Designing, Direct Mailing, Marketing Communication | 1 Comment »
Posted on January 4th, 2008 by Kevin
They say there are no friends and no foes for politicians – their relationships are driven by circumstances and needs (of whatever kind).
What about business establishments?
Do they have any friends or foes? I agree, they have some ethics (better say business ethics) and associations that change over time and live like a Phoenix.
I had […]
Filed under: Marketing Tips, Marketing Communication | No Comments »
Posted on January 3rd, 2008 by Kevin
I was wondering a lot ever since I read about the e-brochure – what if I could send my shop along with the postcard to each one in my mailing list!!
I was wondering if I could open a shop next to everyone’s door! I could save everyone’s time and money. But anyways, it is not […]
Filed under: Advertising Tips, Marketing Tips, Marketing Communication | No Comments »
Posted on January 1st, 2008 by Kevin
Hello Everyone – first thing first – Happy new year. So, how hard did you party?
I took a vacation for a few days and went to my country house with friends and family. Apart from that I also took a temporary leave from blogging. Hope you missed me (Lol).
Now I am back to my workstation […]
Filed under: Advertising Tips, Marketing Communication | No Comments »
Posted on December 24th, 2007 by Kevin
Ogilvy’s study suggests that color advertisement can fetch you 30% better readership in a newspaper then a black and white advertisement.
30% is obviously quit a big number in comparison to the extra amount spent to make your advertisement colorful. But is it a good suggestion to apply when you are going for postcard or flyer […]
Filed under: Advertising Tips, Marketing Communication | 1 Comment »
