Everybody is now becoming more and more conscious about their return on investment.
And not only their return on investment; they are not even hesitating to walk a few extra yards to win a customer? Do you remember your local ice-cream parlor where they have started adding extra toppings in vibrant colors? Can you remember an […]
Filed under: Brochure Advertising, Marketing Communication | 13 Comments »
Hello Everyone.
Sorry for such an unwanted break. I was very ill and doctor prescribed me complete bed rest. And my wife took the laptop away. (Lol. I also needed a break.) Now I am fit and fine and back to blogging with my everyday job.
In my last post (Why do you want to run a […]
Filed under: Brochure Advertising, Advertising Tips, Brochure Designing Tips | 8 Comments »
In my last post [Brochure for an antique shop - part 1] I was discussing about designing a brochure for an antique shop where I suggested the lady to print a detailed road map with important locations marked on it.
However I was worried about a few things – why would hotels agree to distribute […]
Filed under: Brochure Advertising, Brochure Designing Tips, Direct Mailing | 3 Comments »
Sorry guys, I had been very busy these days with a new client. She runs an antique shop in a holiday location. She wanted to design some brochures for the visitors.
Her primary idea was to make a gorgeous brochure with some product details – just like an average brochure. Her target audience was mainly […]
Filed under: Brochure Advertising, Brochure Designing Tips, Marketing Communication | 3 Comments »
What is a Brochure?
A piece of paper with detailed or not so detailed product information that is sent to prospective clients via postal service or hand to hand. Isn’t it?
Perhaps it is time we should rethink about the whole concept.
AFIT has come up with an e-brochure to provide a more High-Tech refined look [PDF File]. […]
Filed under: Brochure Advertising, Brochure Designing Tips | 1 Comment »
Brochures are best used as the quickest communication medium; like introducing some products to the users or leads. However in both the cases the message or content should be differently crafted.
Why?
Simply because one person is already won (the user) and the other is waiting to be won (the prospect). Another reason is that there need […]
Filed under: Brochure Advertising | 2 Comments »
